I recently received this marketing communication from LinkedIn, featuring a YouTube video . The video shows children talking about what they want to be when they grow up, and they are juxtaposed against images of successful professionals doing those things. The message is that you can follow your dreams and succeed. It's cute. LinkedIn marketing communication promoting http://imagine.linkedin.com The website accompanying the campaign goes on to explain how some of the professionals featured in the video use LinkedIn to do their current jobs. For example, a chief merchandising officer uses it to discover vendors for unique items. And that's it: end of communication. What I find interesting is that LinkedIn isn't set up very well for people trying to "follow their dreams". I've worked hard to grow my capabilities. I average two hours per day studying work-related topics to expand my reach. For my career, the signal-to-noise ratio on LinkedIn is mostly